Published On: 5. August 2024|7 min read|
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Maximizing Sales with Country Comparison on Your Global Dashboard

Imagine having the power to compare your Amazon sales performance across different countries in one place. This powerful capability is now at your fingertips with the Country Comparison feature on the AMVisor Global Dashboard. This tool enables eCommerce managers and directors to make data-driven decisions on a global scale. Maximize sales with the AMVisor Global Dashboard and let’s explore how comparing sales across countries can revolutionize your global Amazon strategy.

What is Country Comparison on a Dashboard?

The Country Comparison feature on the global dashboard is designed to consolidate and display your Amazon sales data from multiple countries side by side. This tool is crucial for eCommerce managers selling internationally as it streamlines the process of tracking performance, managing stock, and making strategic decisions across different markets.

Summary Tool in the AMVisor Global Dashboard showing Key KPIs per Country to maximize sales
Key KPIs per Country

Why is the Country Comparison Feature Necessary?

The Country Comparison feature on the Global Dashboard provides consolidated information for all the countries where you sell on Amazon.

AMVisor Global dashboard shows SellOut Factor for Amazon Vendors
SellOut

You can view all your brand’s information across these countries at a glance, side by side. This feature includes:

  • Sell-in & Sell-outs

  • Buy Box Rates

  • Cross-Border Shipment

  • Pricing & Margins

  • Sales Performance at Your Item and Country Level

  • Stock Information

Key Features of the Country Comparison Tool

Monitor sell-in & sell-out developments and connections in your Amazon business across all countries. Assess whether local advertising measures are achieving the desired effect in sales for each relevant country. Compare countries on a monthly basis within the fiscal year and present deviations from previous periods.

Stock information

Track stock levels and movements, including the sum of 3P amounts and stock differences across countries. This helps identify where products are selling best and where improvements are needed in supply chain management.

Cross-Border Shipment

Cross-border shipments are becoming increasingly common, making it essential for businesses to maintain control over their international logistics. The global dashboard provides comprehensive visibility into where your goods are stored and when they leave. Businesses can precisely quantify the flow of goods across multiple countries, streamlining operations and enhancing efficiency. Whether you operate in one country or several, AMVisor’s robust tools give you the control to detect trends and react immediately.

Sales Performance at your Item and Country Level

80% of your profit is based on the performance of your items on Amazon’s frontend. Track the performance on Amazon on your item and country level seamlessly with AMVisor’s advanced algorithms and KPIs. Receive instant alerts on your global dashboard for listings that become invisible to millions of potential customers, impending product unavailability, and items not sold directly by Amazon. Identify best sellers and flops on a global level to derive trends.

Pricing & Margins

Analyze market-specific factors influencing sales and pricing on a country-to-country level. Identify top-performing products in each country to optimize your pricing strategy. Provide vendors with backend information to detect significant deviations from the calculated Amazon margin. Early detection of low margins helps vendors address potential issues promptly by adjusting pricing strategies, even at the ASIN level. Maintain a global overview of prices and instantly identify discrepancies.

AMVisor Global Dashboard displays the Amazon's Margin and Net PPM factor for all countries in one place.
Amazon’s Margin & Net PPM

BuyBox Rate

Control where your products are in the buy box on a global scale, ensuring maximum visibility and sales potential. Tailored for your top products, AMVisor’s Buy Box focuses on items driving your monthly revenue. Quickly identify countries with delivery issues and prioritize actions based on resources and urgency.

How Does Country Comparison Enhance Global Sales?

Streamlined global operations become achievable through the coordinated stock management across different countries, simplifying the complex task of managing international sales. By leveraging comparative data, you can make strategic global decisions, such as adjusting product features based on regional feedback. This data-driven approach not only enhances informed decision-making but also improves customer satisfaction by tailoring customer service and product offerings to meet regional needs. For instance, adapting product descriptions and features to local preferences ensures that your offerings resonate with customers in each market.

Furthermore, the ability to identify opportunities in underperforming markets allows you to optimize listings and marketing strategies, ultimately boosting sales performance across the board. With the global dashboard, you’ll also have the ability to prevent your items shipping across countries with our Cross-Border Shipment analytics. This comprehensive approach ensures that every aspect of your global sales strategy is fine-tuned for maximum efficiency and effectiveness.

AMVisor Global Dashbaord displays all Cross Boarder Shippments in one single table.
Cross Border Shipment (SUM OF INDIRECT AMOUNT + STOCK DIFF)

Comparison with Traditional Methods

Manual Tracking vs. Digital Dashboard

Manually comparing international sales data is not only time-consuming but also highly susceptible to errors. At AMVisor, we understand that efficiency and accuracy are crucial for the success of your e-commerce business. That’s why our mission is to empower your business with seamless, on-demand access to all your eComm data, all in one place.

One consolidated Dashboard

With the AMVisor in your toolkit, you can eliminate the hassle of manual data comparison. Our digital dashboard consolidates all your international sales data into one unified view. This allows you to see all the necessary information side by side, making it easy to pull the data you need with just a few clicks.

Our solution not only simplifies the process but also ensures that your data is accurate and up-to-date. This empowers your global teams to form actionable plans quickly and efficiently, ultimately helping your business thrive in the competitive world of online sales. At AMVisor, we’re more than just a software provider – we’re your dedicated partner in navigating the complexities of e-commerce and ensuring your success.

Getting Started with Country Comparison in AMVisor

Implementation Guide

To set up the Country Comparison on your global AMVisor dashboard, you need licenses for each country where you sell your goods. With just three licenses, you gain access to the Global dashboard, integrating all the KPIs you usually track. Adding more countries is as simple as acquiring additional licenses.

Customization Tips

Implementation Guide

Tailor the comparison tool to fit your specific global needs by customizing the data view. While the overall features cannot be customized, you can adjust the tables to display the most relevant data for your market.

Future Developments
and Updates

It is our goal at AMVisor to be continually innovating. We have planned updates and enhancements including a new plugin and potential hybrid features, driven by user feedback. Hear what recent customers had to say about working with the dashboard:

“The fact that we have gradually rolled out the tool in Europe speaks to the quality and continuous development of the tool beyond regular retail analytics”
“Excellent quality control for content – available for many countries – ensures transparency in Europe – assists with the preparation of the JG with Amazon – aids in analysis, including for sellers – includes important data for sales, marketing, and management.”
“AMVisior’s tool is perfect for a comprehensive research of the listed products. Quickly see who has the Buy Box, how is the development on this product, sell out figures, returns etc. Simply great.”

Building a network of users for shared insights and support is our key focus. With over 20 + years of experience in Amazon, we’ve found most success in fostering a community that enhances the tool’s effectiveness. It’s not just about us, it’s about you.

Conclusion

The Country Comparison tool on the AMVisor Dashboard enhances global Amazon sales by streamlining operations, informing decision-making, improving customer satisfaction, and boosting sales performance.

Implement the Country Comparison feature to optimize your global Amazon strategy. Book a demo, contact us, or try it out today.

Using a digital dashboard for international sales transforms your approach, providing comprehensive data insights that drive success.

FAQ

Utilizing the AMVisor Global Dashboard allows for immediate recognition of critical developments and connections within the Amazon business. This enables the identification of trends, tracking of market changes, and informed, real-time decision-making. As a result, it optimizes sales strategies and enhances adaptation to the varying needs of customers across different Amazon selling countries.

AMVisor facilitates access to Amazon data and performance for global managers and team members across various countries. The AMVisor Global Dashboard provides an overview of country-specific data and overall performance, including product categorization by brands and customizable data presentations. Moreover, AMVisor streamlines regular communication routines with weekly updates for teams and monthly reports for management or Amazon negotiations.

Global Managers can ensure clarity and consistency in performance expectations through the use of key performance indicators (KPIs) and regular progress reviews. By actively engaging Key Account Managers (KAMs) and establishing benchmarks, managers utilize the AMVisor Global Dashboard for comprehensive monitoring and evaluation, ensuring alignment with strategic objectives.

  • Tina Friedrich CMO @AMVisor

    Tina Friedrich

    CMO

    Since 2020, Tina has specialized in strategic B2B marketing, communications, online content creation, and public relations at AMVisor.

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