Amazon Glossary
Weather you want to talk business with Amazon in the annual negotiation dates or become more confident in understanding how Amazon thinks and works the Amazon Glossary with over 260+ terms and abbrevations helps you to talk Amazon fluently.
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1P – First Party
If you are a distributor or manufacturer of your own products and sell them directly on Amazon’s Marketplace, then you are a 1P. You most likely use Vendor Central to oversee all your products and ASINs.
3P or 3PS – Third Party (Seller)
If you buy products from manufacturers to trade them on the Amazon Marketplace, then you can call yourself a 3P. You most likely use Seller Central to oversee all your products and ASINs.
3PL – Third Party Logistics
Whether you are a Seller or Vendor on Amazon, if you don’t have the capacity to store, ship, or distribute your selling goods in any way, you might consider 3PLs.
A
A+ Content
To create deeper insights into your product USPs, use A+ Content. It also allows you to enhance features on Amazon like imagery or description space.
A10
Newer version/update of the A9 Algorithm.
A2Z
If you are part of the Amazon Family and directly working for them, this is the App for you. Here you can work out your time schedules and work time.
A9
Describes the Amazon Algorithm with 9 specific characteristics. For more info on the Algorithm, check our article here.
AAP
Amazon Advertising Platform. The overall platform where you can access Amazon Advertisement.
AB GV
Means Amazon Business Glance Views. It’s a feature that allows you, as a vendor or seller, to get a quick insight into how many times a potential customer looked at your product.
ACA
Alexa Custom Assistant technology.
Acapulco
Refers to Amazon Pallet Ordering, in case you want to start a Liquifying Business.
ACoS
Means Advertising Cost of Sale. This indicator describes the ratio of your ad budget to your ad revenue. The equation is simple: ACoS = total ad spend ÷ total ad revenue.
ACU
Means Average Cost per Unit. This describes the average weighted cost price for which Amazon has ordered your product within a specific time range.
AGS
Stands for Amazon Global Store, which allows you as a customer to browse products from Amazon international stores without leaving, for example, Amazon.de.
AITBB
Anything In the Buy Box is a feature that can help you improve your average order value (AOV).
Amazon Advertising
A service from Amazon to enhance your Ads-Business directly on Amazon. However, you need to register for it. You won’t find it within your Vendor or Seller Central Account.
Amazon Bedrock
A service provided by Amazon and AWS to offer high-performing foundation models for AI-driven companies. It works via a single API together with security, privacy, and responsible AI features.
Amazon Marketplace
Amazon Marketplaces refer to the various local domains where Amazon operates. For example, these include Amazon.co.uk, Amazon.de, and other region-specific sites. Each marketplace caters to the local audience, offering tailored products and services to meet regional demands.
Amazon Q
A generative AI-powered assistant for businesses and developers.
AMC
Stands for Amazon Marketing Cloud, a cloud-based solution for advertisers to analyze and optimize their campaigns across Amazon Ads.
AMG
Amazon Media Group, another part of the Amazon Ads ecosystem. It connects to the outer world – backlinks can be incorporated to push Display Ads on your online shop.
AMS
Amazon Marketing Services, now known as Amazon Ads. Here you can create your ad campaigns solely for the Amazon Marketplace based on three types: Headline Search Ads, Product Display Ads, & Sponsored Products.
AMZ, AMZN, or AZ
Means just Amazon in slang.
AMZL
Amazon Logistics. The trucks that carry the slogan: “There is a whole truckload more.” – That’s AMZL.
AMZNCC
Amazon Carton Content Code. To comply with Amazon’s labeling policy, you need to add an external container ID on the packages you send out. There are many different ones to choose from (SSCC, AMZNCC, 2D barcode, PDF417, Data Matrix, QR Code, Maxi).
Andon Cord
A security system to identify problematic products on the Amazon Marketplace. It was installed to maintain the quality of the products and to improve the security of the customers.
AP
Accounts Payable. Defined as an extended credit for standard business purchases.
API
Application Programming Interface. Builds a bridge between different programs or computers so that they’re able to communicate with one another.
ARA
Amazon Retail Analytics. A platform from Amazon that offers vendors detailed data on their sales, traffic, and forecast. Also known as Amazon Brand Analytics, which is more advanced and for Sellers and Vendors.
ARAP
Amazon Retail Analytics Premium. Not only shows the metrics in the basic ARA but also NetPPM, geographic sales, etc.
ARN
Amazon Reference Names. Needed in the AWS space. It is required when you need to specify a resource across all of your AWS.
ASIN
Amazon Standard Identification Number. It’s a 10-digit alphanumeric number that is a unique identification number for your product. Example ASIN: B83XY59JAH.
ASN
Advanced Shipment Notification. If you are a vendor on the Amazon Marketplace, you might have come across the ASN. If you are shipping your products via the Amazon Fulfillment Center, this number is crucial because it communicates to Amazon the quantity and product you are shipping.
ASP
Average Selling Price. Calculated by net sales divided by the volume sold. It tells you the average amount a company makes with each sale.
ATC
Add to Cart.
AVN
Annual Vendor Negotiation. If you are a 1P, you are familiar and, quite frankly, are daunted by thinking about your AVN because arguing with Amazon might not be easy. Read our post on that here
AVS
Amazon Vendor Service, a program for vendors to ensure their long-term success on the Amazon Marketplace by connecting with the AVS Team, which contains Program Managers, Brand specialists, and so on.
AW
Amazon Warehouse. Collects all the returned products and resells them at a discount price. Somewhat the Nordstrom Rack of the Amazon Marketplace.
AWS
Amazon Web Services. A cloud-based platform that offers over 200 services on a global scale. It contains globally connected data services and computing systems.
B
B2B
Business to Business
B2C
Business to Consumer
BA
Brand Analytics is a platform for brands in the Amazon Marketplace that are enrolled in the Amazon Brand Registry. It provides insights into your product performance and customer engagement.
Bar Raiser
A bar raiser is an impartial third-party interviewer involved in the hiring process. Their participation ensures that hiring decisions are made with long-term considerations in mind, helping your company continuously deliver surprising and innovative products to customers.
BAU
Business as usual
BB
Buy Box: You know the yellow and orange buttons on a product detail page that suggest ‘Buy Now’ or ‘Add to Cart’? The box surrounding those buttons is called the Buy Box. Here, you can see whether your company is the winner of the Buy Box or not.
BD
Best Deal: Best Deals are a type of promotion that can generate traffic to your products, helping to raise brand awareness. To use this promotion, you need to be a vendor, as sellers are not eligible.
BIL
Build International Listing: This tool allows you to create listings to sell in multiple countries.
BISS
Business Industrial & Scientific Supplies: A category on Amazon that targets sales to industrial and scientific customers. It is restricted to products and goods within this category.
BOD
Boxes on Demand: When you ship your products, wouldn’t it be perfect to have a custom-sized box for your goods? That’s what Boxes on Demand is for. This technology allows your company to reduce excess packaging material and lower shipping costs.
BOGO
Buy One Get One (BOGO): BOGO is one of three types of promotions you can offer to your customers. In addition to BOGO, you can offer Free Shipping and percentage discounts.
BOL
Bill of Lading: A document issued by a carrier that serves three purposes:
It acts as a receipt when you ship your products to an Amazon Logistics Center. It defines the contract of carriage for the goods from the point of origin to the destination. Under certain conditions, it provides evidence of title for the goods.
BOLO
Buy on the Lookout: Similar to the German term ‘Schnäppchenjäger,’ BOLO refers to customers who are actively seeking discounts and special promotions in e-commerce.
BR
Basic Replenishment: Part of Vendor Central (VC), this process involves manually recording your product. You can find these details in Amazon Brand Analytics and the table of costs.
Brand HQ
Is a forum for sellers to exchange knowledge and expand their skills through Amazon’s eLearning courses.
Brand Registry
A program that allows you to verify your brand, providing access to enhanced analytics and brand protection features.
Brand Specialist
Brand Specialist is an Amazon employee who helps vendors promote their products and reach new customers.
Brand Store
Part of Amazon Advertising, this feature allows your brand to create a custom store where you can showcase your products with your own images and descriptions.
Brand Voice
Refers to the tone and style you choose to represent your brand.
Brick & Motar (BM)
Refers to a physical store you can visit in person, as opposed to an online shop.
Browse Node (BN)
A numerical identification number used to categorize Amazon product listings.
BS
Best Seller is a designation for products that have achieved high sales performance. When you see it, you know it’s popular.
BSA
Business Services Agreement (BSA) or Business Solutions Agreement: This contract outlines the terms and conditions for selling on the Amazon Marketplace. It includes details on fees, payment terms, and policies for product listings, sales, and fulfillment.
BSR
Best Seller Rank (BSR): A scale used by Amazon to rank products within a category based on sales performance. If your product is new, it may initially show a ranking of ‘None.’
BTR
Born to Run is a Vendor Central (VC) replenishment code that allows vendors to launch new products more quickly on the Amazon Marketplace.
BTS
Back to School refers to the period around the beginning of the academic year. Marketers use this term to promote and boost sales of products and services related to school and academic needs.
Bundle
Is a combination of multiple products sold together under a single ASIN.
BWP
Buy with Prime is a service for Amazon Prime members that offers promotions, faster shipping, and free shipping. Products participating in this program receive a badge highlighting these benefits, which can contribute to increased sales success.
C
C2C
Customer to Customer: A business model where transactions occur directly between customers, often facilitated by a third-party platform or marketplace.
CAGR
Compound Annual Growth Rate: A metric that measures the hypothetical annual growth rate of an investment over a specific period. It assumes a consistent rate of growth, allowing the growth to be expressed as a single annualized percentage rate.
CARP
Carrier Appointment Request Portal: An interactive online portal where you can easily access information about shipment times at Amazon warehouses. It allows you to adjust shipping appointments, modify the number of pallets, cartons, and units, or notify Amazon of any delays. You can access CARP through your Vendor Central account, where you also need to import Advanced Shipment Notifications (ASNs).
Category Page
The landing page for product groups within the Amazon Marketplace, such as Home & Furniture, Pets, Beauty, and more.
Chargeback
Penalties imposed by Amazon for failing to adhere to standardized processes, such as late or inaccurate product deliveries.
Child ASIN
When you list a product, it receives an ASIN (Amazon Standard Identification Number). If you have variations of the original product (Parent ASIN), each variation is assigned a new ASIN known as a Child ASIN.
Chime
Amazon’s instant messaging tool that allows you to chat or make calls both within and outside your organization.
Climate Pledge Friendly
A certification used by Amazon to mark eco-friendly and sustainable products. If your products meet these standards, make sure to sign up for this program to gain visibility.
CM
Contribution Margine: This figure indicates the budget available for covering fixed costs. To calculate it, use the following formula:
CM=(Average Selling Price – Average Cost per Unit + Contra-COGS – Var. Costs) ÷ Average Selling Price.
COGS
Cost of Goods Sold: This figure estimates the total value of goods sold within a specified time period.
Concessions
When a customer returns an item and requests a refund, Amazon may grant concessions by either sending a replacement product or issuing a refund. This is done to enhance customer satisfaction with the order and overall service. For vendors, this can result in losses due to returned goods and associated concessions.
Contra COGS
These are the expenses you need to consider when listing your products on the Amazon Marketplace. They are calculated based on the cost price (list price) at which a product is sold to Amazon.
Coupon (also Vendor Powered Coupon, or VPC)
As a customer-oriented vendor, you can offer this type of discount to customers. The coupon can be redeemed on the product detail page or in the Buy Box.
CP
Contribution Profit: This metric, also known as Contribution Margin, is crucial for annual negotiations with Amazon. It reflects the product margin after accounting for estimated shipping costs and cooperative agreements. Amazon uses this metric to assess profitability rather than focusing solely on Net PPM.
CPC
Cost per Click: This metric measures the amount Amazon Advertising charges you each time a customer clicks on your ads in the Amazon Marketplace.
CPQ
Case Pack Quantity: Refers to the number of items that can fit in one case pack. For example, a common case pack quantity for canned sodas might be 12, while a case pack for small cat food pouches might contain 24.
CR
Confirmation Rate: This metric, expressed as a percentage, estimates the rate at which purchase orders are confirmed. It is calculated using the formula:
CR = Accepted Quantity ÷ Quantity submitted by Amazon.
CRAP
Stands for ‘Cannot Realize Any Profit.’ It refers to listings that are delisted by Amazon because they are deemed unprofitable for the Marketplace. Essentially, these listings are considered problematic.
CS
Customer Service: Refers to the support and assistance provided to customers, addressing their inquiries and issues.
CSA
Cost Support Agreement: This agreement allows you to receive financial support from Amazon for expenses such as specific marketing campaigns. It creates a win-win situation by enhancing your visibility on the Amazon Marketplace, while Amazon benefits by improving their product offerings and attracting more valuable customers.
CTR
Click-through Rate: This metric measures the number of times your ad was clicked by customers relative to the total number of impressions it received. It is expressed as a percentage and is calculated using the formula:
CTR = (Total number of Click ÷ Total number of impressions) x 100.
Note: A high CTR indicates how engaging your ad is for specific keywords in the Amazon search engine, but it does not directly correlate with high sales.
CX
Customer Experience: Amazon’s top priority, focusing on how customers perceive their shopping experience on the platform. If your product contributes positively to this experience, you’re on the right track.
Co-op or Coop
In marketing, this term stands for cooperative marketing. Within the Amazon ecosystem, it refers to Automated Marketing.
OOS
OOS stands for Out of Stock. It indicates that a product is currently unavailable for purchase because inventory has been depleted.
D
D2FC
Delivery-To-Fulfillment Center (D2FC) measures the percentage of your products that are in the warehouse and ready for sale. It is calculated using the formula: D2FC = (Units received with booking or transit defects) ÷ (Total units received at an Amazon warehouse).
DA
Damage Allowance (DA) refers to a fee Amazon charges instead of returning damaged goods. It usually starts at 2-3% but can increase depending on how easily the product can be restocked.
Deal OPS
Deal OPS represents the revenue generated from deals and promotions run on Amazon. This metric highlights the financial impact of special offers and promotional activities on your sales.
Detail Page
The Detail Page is the specific product page for an individual ASIN on the Amazon Marketplace.
DF
Amazon’s Direct Fulfillment (DF) program allows vendors to ship products directly to customers, similar to Amazon Dropshipping. Unlike Fulfillment by Amazon (FBA), where Amazon handles storage and shipping from its warehouses, DF enables vendors to manage fulfillment themselves when stock is low in Amazon’s warehouses.
DI
Direct Import (DI) is an Amazon program that allows your company to import goods directly from international suppliers. This bypasses intermediaries and enables you to work directly with overseas manufacturers.
DOTD
DOTD stands for Deal of the Day. This promotion allows you, as a vendor, to offer a discount on your product for up to 24 hours during major deal events such as Prime Day. It’s also known as a “Top Deal.”
DPV
Detail Page Views (DPV) represent the number of times your product detail page has been viewed over a specific period.
DSP
The Demand Side Platform (DSP) allows your brand to purchase display and video ads that appear on the Amazon Marketplace.
E
EAN
The EAN (International Article Number) is a standardized barcode used globally to identify a specific product type, packaging configuration, and its manufacturer. It is represented as a numerical code beneath the barcode.
EBC
Enhanced Brand Content (EBC) allows Amazon sellers to enrich their product listings with additional brand content. Similar to A+ Content for vendors, EBC provides tools to improve the visual and textual presentation of your product, helping to boost engagement and sales.
ECDD
Estimated Cargo Delivery Date. This is the projected date by which cargo or shipments are expected to be delivered.
EDD
Estimated Delivery Date. This refers to the projected date by which a customer can expect to receive their order.
EDI
Electronic Data Interchange. It is a method for exchanging digital information between companies, primarily used for processing purchase orders and other business documents efficiently.
EFN
European Fulfillment Network. This program allows your brand to sell across various European marketplaces while only shipping inventory to Amazon fulfillment centers in your home country.
EOD
End of Day. In a business context, it refers to the end of the working day or the deadline for completing a task by the close of business.
F
FBA
Fulfillment by Amazon. As a third-party (3P) seller, you can use this program to have Amazon manage the storage, packing, and shipping of your products directly to customers.
FBM
Fulfilled by Merchant. As a third-party (3P) seller on the Amazon Marketplace, you can choose to ship your products directly to customers yourself, instead of using Fulfillment by Amazon (FBA).
FC
Fulfillment Center. This term refers to Amazon’s warehouses where inventory is stored and from which products are shipped to customers.
FFP
Frustration-Free Packaging. This Amazon program aims to eliminate excessive and difficult-to-open packaging, making it easier for customers to access their purchases.
FLOW
Forward-Looking Order Workflow. This process involves Amazon placing purchase orders for top-selling products with a shipping window set for a future week, helping to manage inventory and supply chain more effectively.
FNSKU
Stands for Fulfillment Network Stock Keeping Unit. This identifier is used to track products fulfilled by Amazon, ensuring that each unit can be accurately managed within Amazon’s fulfillment network.
FOB
Short for Free on Board. This term is related to Direct Import (DI). As a vendor, you are responsible for all costs associated with transporting your goods until they are delivered to the specified point, usually at the buyer’s location or port of departure.
G
Gated Product
If you’re a third-party seller (3P), you might notice that some products are restricted or blocked from being sold on the Amazon Marketplace. These products are referred to as gated products.
GDSN
The Global Data Synchronization Network (GDSN) is a tool that enables you to update your product catalog with Amazon efficiently.
GEMBA
The Japanese term “Gemba” (or “Genba”) means “actual place.” It refers to the practice of reviewing business processes by observing how the vendor company and Amazon operate in real settings. Often used in supply chain discussions, it describes the location where value is created.
GL
Stands for General Ledger. It refers to the Profit & Loss statement for the main product category (e.g., Home, Consumer Electronics, Beauty, etc.).
Glance Views
Key performance metrics that indicate the number of times people have viewed your product detail page.
GMV
Gross Merchandise Value. This metric reflects the total value of merchandise sold over a specific period. It serves as an indicator of growth.
Goldbox
The Goldbox is Amazon’s Deals & Promotions page, where you can discover various time-limited offers and discounts.
GPE
Amazon’s Global Procurement Excellence (GPE) operates within their Global Procurement Organization (GPO). It focuses on implementing best-in-class Source-to-Pay (S2P) policies, processes, and digital solutions. GPE aims to enhance both user and supplier experiences through its solutions.
Gross Merchandise Volume
This term describes the total value of all your product lines available for sale on the Amazon Marketplace within a specific period.
GTIN
The Global Trade Item Number (GTIN) is a 14-digit code used to uniquely identify products, items, and services.
H
H1
Refers to the first half of the fiscal year.
H2
Refers to the second half of the fiscal year.
Hazmat
Short for Hazardous Materials. If you are selling items that are highly flammable, toxic, or pressurized, you must label them as Hazmat. This ensures they receive special handling to protect the health and safety of both employees and customers.
HB
Heavy Bulky: Refers to a special delivery option for large and bulky items.
HTD
Half Year to Date: Refers to the period starting from the beginning of the current half of the fiscal or calendar year up to the present day. This metric is useful for analyzing business trends over a specific period of time.
I
IDQ
The Amazon Item Data Quality Score (IDQ) evaluates the completeness and quality of your product pages on a scale from 0 to 100. This score is based on five key factors. A higher IDQ score enhances your product’s visibility, improves its ranking, and makes it more eligible for promotions on Amazon.
Impressions
In the context of Amazon, impressions refer to the number of times your product page is viewed by potential customers. Similar to Instagram post impressions, this metric serves as a performance indicator, helping you gauge the visibility and reach of your product listings.
Incoterms
International Commercial Terms (Incoterms) are standardized terms used in international trade contracts to clarify the responsibilities of buyers and sellers regarding the delivery of goods. They specify the “how,” “what,” and “where” of shipping and delivery. Common Incoterms you might encounter in the Amazon Marketplace Seller context include EXW (Ex Works), FOB (Free on Board), and DDP (Delivered Duty Paid).
IOR
The Importer of Record (IOR) is the legal entity responsible for ensuring compliance with all regulations and import restrictions. For instance, Amazon does not act as the IOR for goods imported into the U.S. Failure to comply with import regulations can result in the return of your exported products.
IP (Intellectual Property)
Intellectual Property (IP) encompasses the legal rights that protect your brand, innovations, and creations. On Amazon, safeguarding your IP is crucial for maintaining your brand’s integrity and preventing unauthorized use. Amazon’s IP Accelerator program is designed to assist small and medium-sized businesses in securing their intellectual property efficiently and cost-effectively. By joining the IP Accelerator, you gain access to a network of experienced IP attorneys, streamlined registration processes, and enhanced protection for your brand. This program is a valuable resource for businesses looking to protect their trademarks, patents, and copyrights on the Amazon Marketplace.
IPCP
The Inbound Preferred Carrier Program (IPCP) is an Amazon Partnered Program designed for sellers who frequently send goods to Amazon fulfillment centers. It offers an efficient and cost-effective shipping solution for managing inbound shipments.
IPIP (Items Per Inner Pack)
Items Per Inner Pack (IPIP) refers to Amazon’s packaging and shipping requirements for case-packed products. This criterion mandates that each inner pack or box must contain a uniform number of items, all with matching SKUs and consistent conditions. Adhering to IPIP standards is crucial to avoid additional charges or fees. Ensuring that your products are packed according to these guidelines helps streamline the fulfillment process and maintain compliance with Amazon’s logistical expectations.
IPMP (Inner Packs Per Master Pack)
Inner Packs Per Master Pack (IPMP) is a term used to describe the packaging structure for Amazon shipments. For example, a master carton may contain multiple inner packs. Here’s how it works:
1 Carton contains 4 inner packs.
Each inner pack adheres to the IPIP (Items Per Inner Pack) requirements, meaning it contains 4 units.
Consequently, the total number of individual sellable units in the carton is 16.
Each of the 16 units has its own UPC barcode, while the master carton, which holds all 4 inner packs, is labeled with a GTIN-14 barcode. This setup ensures proper tracking and inventory management. It’s a bit like “Cartception,” with layers of packaging and barcodes for streamlined processing.
ISA (Inbound Shipment Appointment)
The Inbound Shipment Appointment (ISA), also known as the appointment number, is crucial for coordinating deliveries to Amazon’s Fulfillment Centers (FCs). This number serves as a confirmation and identification code that must be presented by the delivery driver at the gate of the FC. It ensures that shipments are scheduled and processed efficiently, facilitating smooth delivery and accurate inventory management.
ISBN (International Standard Book Number)
The International Standard Book Number (ISBN) is a 13-digit code used to uniquely identify books and other printed materials in a catalog. This number helps standardize and streamline book inventory management and sales, similar to the EAN and SKU systems.
IXD (Inbound Crossdocks)
Inbound Crossdocks (IXD) are key trade gateways, particularly in the US, that facilitate the efficient transfer of goods. These facilities are used to transload containers and consolidate shipments into truckloads for delivery to Amazon’s Fulfillment Centers (FCs). Unlike fulfillment centers, IXDs are not involved in the direct fulfillment of orders from vendors to customers but play a crucial role in managing inbound logistics.
J
JBP (Joint Business Plan)
As a 1P (first-party) vendor, you have the opportunity to create a Joint Business Plan (JBP) with Amazon. This plan aligns your commercial interests with Amazon’s, focusing on mutual growth and success. Amazon reviews your performance and collaborates with you to develop strategies for expanding your business. JBPs are typically set for specific time periods and aim to drive growth for both parties.
K
KPI
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively you are achieving your business objectives. In the Amazon marketplace, the most crucial KPIs to monitor include: GMV, Shipped Revenue, SR, ISR, DOI, Stockout Rate, CoGS, ROI, ROAS, Reviews, ODR, Return Rate, POP…
KVI
Key Value Items (KVIs) are essential products that play a pivotal role in driving your sales and profitability. These items are closely monitored by both you and Amazon because they represent high-value opportunities within your product assortment. KVIs are typically high-impact products that can significantly influence revenue and customer purchasing behavior. Keeping a close eye on these items is crucial for optimizing your business strategy and maximizing sales potential.
L
LBB
Lost Buy Box refers to the scenario where your product is no longer prominently featured or ranked highly in the Buy Box. As a result, it becomes less visible to potential customers, leading to reduced sales and lower visibility on Amazon. Losing the Buy Box can significantly impact your product’s performance, as it decreases the likelihood that customers will select your listing for purchase. Addressing issues that lead to losing the Buy Box is crucial for maintaining competitive visibility and maximizing sales opportunities.
LBO
Lost Business Opportunity refers to situations where potential revenue or growth has been missed due to various factors, such as inventory shortages, pricing issues, or competitive disadvantages. These missed opportunities can result from failing to capture market demand or not optimizing sales strategies effectively. Identifying and addressing the causes of lost business opportunities is crucial for improving sales performance and maximizing revenue potential.
LD
Lightning Deals are time-sensitive promotions on Amazon that offer significant discounts for a limited duration, typically between 4 to 6 hours. These deals are designed to create urgency and encourage quick purchases, making them an effective tool for driving sales and increasing visibility of products during the promotion period.
LFO
Lost Featured Offer refers to a situation where your product no longer holds a prominent position in the Amazon Buy Box or Featured Offer section, which can significantly impact visibility and sales. This term may eventually replace LBB (Lost Buy Box) as the preferred terminology for describing this issue.
Listing Optimization
To enhance your listing’s visibility and boost its organic ranking in Amazon’s search results, you need to focus on listing optimization. This involves improving the content of your product listings to make them more attractive and relevant to potential buyers.
LPR
License Plate Receive (LPR) refers to a receiving process in which items are accepted by scanning a barcode (such as SSCC or AMZNCC) on the outside of the package. This method streamlines the receiving process by eliminating the need to scan each individual item separately.
LSPL
The Large Scale Product Launch (LSPL) program is a vendor-specific initiative where Amazon increases inventory coverage for new items. In exchange for this expanded coverage, vendors must commit to advertising investments. This arrangement boosts the visibility and reach of your products, potentially leading to higher sales and improved market penetration.
LTL
Less Than Truckload (LTL) is a shipping option provided by Amazon for vendors and sellers who need to send goods to an Amazon warehouse but have a shipment that doesn’t fill an entire truck. By partnering with shipping companies like DHL, LTL allows you to share truck space with other shipments. This cost-effective method helps you save on shipping expenses when your shipment volume is too small to justify a full truckload.
M
MAP
In the US market, MAP stands for Minimum Advertised Price. This is the lowest price at which a product can be advertised for sale. Amazon is required to adhere to this minimum price and cannot list the product below the MAP set by the manufacturer or supplier.
MCF
MCF stands for Multi-Channel Fulfillment. This Amazon service allows you to use Amazon’s warehouses for storage and distribution even if you sell your products through channels other than Amazon. Essentially, Amazon handles the fulfillment and shipping of your products across various sales platforms.
MCP
MCP stands for Matching Compensation Program. If you have low-margin products, Amazon may invest in them through this program to help keep them listed in the catalog. This initiative ensures that even low-margin items remain available and competitive, supporting their continued presence on Amazon’s platform.
MDF
MDF stands for Marketing Discretionary Funding. This term may come up during annual negotiations, and it is sometimes referred to as Marketing Accrual or Coops. While Amazon provides limited details about what is covered under this funding, it is intended to help drive impressions and increase sales of your products. The support provided through MDF can vary, but its primary goal is to boost the visibility and performance of your items on Amazon.
MF
MF stands for Merchant Fulfilled, also known as Fulfillment by Merchant (FBM). If you are selling products on Amazon but handle all storage, shipping, and management yourself, you are using the MF model. This approach means you retain full control over your inventory and fulfillment processes.
MOA
Previously known as the Manufacturer on Amazon Policy, the MOA is now referred to as the SBSAS—Standards for Brands Selling in the Amazon Store Policy. This policy outlines the rules and terms you must follow while selling on the Amazon Marketplace.
MoM
Month over Month (MoM) is a metric used to measure the change in performance from one month to the next. Similar to Year over Year (YoY), MoM helps you track increases or decreases in your metrics on a monthly basis.
MOQ
Minimum Order Quantity (MOQ) refers to the smallest quantity of units that Amazon must order from a supplier. This requirement ensures that Amazon maintains sufficient stock levels while optimizing purchasing efficiency.
MPPP
Master Packs Per Pallet (MPPP) refers to the number of master cases that can be stacked on a single pallet. For example, if a pallet holds 24 master cases, and each master case contains 12 units, then the pallet accommodates a total of 288 units. Efficiently organizing shipments in this way can significantly reduce distribution costs when sending large quantities of products to Amazon fulfillment centers.
MSRP
Manufacturer’s Suggested Retail Price (MSRP), also known as Recommended Retail Price (RRP), is the suggested price point set by Amazon for listing your product. For more details, refer to the R section.
MTD
Month to Date (MTD) refers to the period from the beginning of the current calendar month up to and including the current date. This metric allows you to track and record performance results within this timeframe.
MWS
Marketplace Web Services (MWS) is an integrated web service API provided by Amazon. It allows you, as a seller, to programmatically exchange data related to your listings, orders, and payments.
N
NAFN
North American Fulfillment Network (NAFN) is an Amazon initiative designed to optimize the logistics and distribution of goods across North America. This network helps streamline operations by utilizing Amazon’s extensive fulfillment centers to manage inventory and shipping efficiently across the U.S., Canada, and Mexico.
NARF
North American Remote Fulfillment (NARF) is an Amazon program specifically for Marketplace Sellers. This service enables you to store your products in a U.S.-based Fulfillment Center and distribute them seamlessly across Canada and Mexico. By using NARF, you streamline your international operations, as Amazon handles customer service, logistics, and inventory management. You can manage your cross-border sales without the complexity of shipping inventory directly to Canada or Mexico, making it easier to grow your business in North America.
NASP
North American Seller Program (NASP) is an Amazon program aimed at enhancing the selling experience for vendors and sellers in North America. It provides tools, resources, and support to help sellers improve their operations, increase visibility, and drive sales within the North American market.
NDA
Non-Disclosure Agreement (NDA) is a legal contract that ensures the confidentiality of sensitive information. In the context of the Amazon Marketplace, it involves agreements that protect both customer data and your company’s proprietary information, preventing unauthorized disclosure.
Net PPM
Net Pure Profit Margin (Net PPM) represents the ratio of your net profit to your average selling price. It is calculated using the formula: (Average Selling Price – Average Cost per Unit + Contra-COGS) ÷ Average Selling Price. To simplify this calculation, tools like the AMVisor Dashboard can automate the process, providing you with accurate and timely insights into your profit margins.
Net Receipts
Net Receipts refers to the total volume of products received by Amazon, multiplied by the vendor’s cost price. It represents the amount after deducting taxes and other fees, in contrast to Gross Receipts, which are calculated before any deductions. Understanding this distinction is crucial for accurate financial reporting and profitability analysis.
NIS
New Item Setup (NIS) is the process for introducing a new product or variation to the Amazon Marketplace. As a vendor, you need to initiate this process through your Vendor Central or Seller Central dashboard to ensure your new product is properly listed and available for purchase.
NP
New Product (NP) indicates a product that has been recently listed on Amazon. Once you add a product to your inventory, it is categorized as a new product in your Vendor Central, making it easier to track and manage its introduction to the marketplace.
NR
Non-Replenishable (NR) refers to an item that cannot be restocked once it is sold out. This status means that the product is either discontinued or not intended for future replenishment, impacting inventory management and sales strategy.
NTB
New-to-Brand (NTB) measures whether an ad-attributed purchase was made by a new customer or an existing one. This metric provides insights into how well your advertising is attracting new customers to your brand and helps evaluate the effectiveness of your marketing strategies.
O
O2C (Order to Cash)
Order to Cash (O2C) is a comprehensive process that covers all stages of managing sales transactions with Amazon. This includes shipping goods to Amazon’s warehouses, generating and sending invoices, receiving payments, and tracking the entire sales process from start to finish.
OBS
Obsolete: This term refers to items or products that are no longer in use or are outdated. On Amazon, it indicates products that have become irrelevant or have been replaced by newer versions, and thus may no longer be actively sold or promoted.
OIH
Order Inventory Health (OIH): This metric assesses how well your inventory levels meet customer demand. A healthy inventory is one that is adequately stocked to fulfill customer orders without being excessively overstocked, which could lead to storage issues. Proper inventory health ensures a balance between meeting customer needs and managing storage efficiently.
OpEx
OpEx stands for Operational Excellence. This term refers to the effective design and implementation of software or processes to ensure they operate efficiently and deliver an outstanding customer experience. Achieving operational excellence involves optimizing workflows, reducing waste, and continuously improving processes to meet or exceed customer expectations.
OPS
OPS stands for Ordered Product Sales. It is equivalent to Ordered Revenue and represents the revenue generated from products that have been ordered but not yet necessarily shipped. It is calculated using the formula:
OPS = Item Price × Units Ordered.
This metric helps you understand the total sales value based on customer orders during a specific time period.
Ordered Revenue
Ordered Revenue refers to the revenue generated from orders placed by end customers that Amazon has not yet shipped. It is based on the average selling price at the time the order was placed. The calculation is as follows:
OR =Average Selling Price (ASP)×Volume Ordered
Ordered Volume
Ordered Volume is calculated by dividing the Ordered Revenue by the Average Selling Price (ASP). This metric provides insight into how much money customers, on average, spend on your Amazon products per order. The formula is:
OV = Ordered Revenue ÷ Average Selling Price (ASP).
OTC
OTC stands for Over the Counter. This term refers to transactions that occur outside of formal stock exchange systems. In the context of retail, it means ordinary retail transactions that happen directly between buyers and sellers, bypassing traditional stock exchanges.
OTP (One-Time Password)
OTP stands for One-Time Password. It is a security feature used to authenticate user identity during login or transaction processes, providing an additional layer of protection by generating a unique, single-use password for each session.
P
P&L
Profit and Loss (P&L) refers to a financial statement that summarizes a company’s revenues, costs, and expenses during a specific period, showing the net profit or loss.
P70
P70 is a prediction by Amazon indicating that there is an 70% confidence level that your future weekly customer demand will be at or below this value.
P80
P80 is a prediction by Amazon indicating that there is an 80% confidence level that your future weekly customer demand will be at or below this value.
P90
P90 is a prediction by Amazon indicating that there is a 90% confidence level that your future weekly customer demand will be at or below this value.
Parent ASIN
The Parent ASIN refers to the original version of a product listing on Amazon. It acts as the main item, while the Child ASINs represent variations of this original product.
PCOGS
Product Costs of Goods Sold (PCOGS) represents the total costs associated with producing or purchasing the products you sell as a vendor. PCOGS is equivalent to Shipped COGS in Vendor Central.
PCT
Abbreviation for percentage (%).
PDP
Product Detail Page (PDP) is the page where customers land while browsing on Amazon. It provides detailed information about a specific product, including descriptions, images, reviews, and often links to competing products.
PFR
Provision for Receivables (PFR) is an accounting strategy used by Amazon to manage cash flow. It involves paying vendor invoices only when the total outstanding amounts from trade terms, chargebacks, and financial disputes are less than the invoice amount due.
PIB
Perfect Inbound (PIB) indicates the number of shipments that Amazon fulfillment centers can process efficiently without delays or issues, reflecting the quality and accuracy of your shipments.
PIBDR
Perfect Inbound Defect Rate (PIBDR) measures the percentage of inbound defects relative to the total number of units received at Amazon fulfillment centers. It reflects the quality of shipments and how smoothly they are processed.
PICS
Pan European Inbound Consolidation Service (PICS) is a logistics service designed to help vendors reduce the number of fulfillment centers they need to supply by consolidating shipments.
PL
Private Label (PL) refers to products sold under Amazon’s brand name that are manufactured by other companies. These products are marketed and sold by Amazon but produced by third-party manufacturers.
PLT
Procurement Lead Time (PLT) refers to the amount of time required to acquire goods from the point of order to their delivery.
PO
Purchase Order (PO) is a document issued by a buyer to a seller, indicating the items and quantities they wish to purchase. From the end customer’s perspective, it’s a sales order, while for you as the vendor on Amazon, it becomes a sales order that you fulfill.
POC
In the Amazon context, POC stands for Point of Contact, which refers to the primary person for communication and coordination. It should not be confused with ‘People of Color.
POD
Proof of Delivery (POD) is documentation required to confirm that a parcel has been successfully delivered. This can include a signature, email confirmation, or a receipt that verifies the parcel was delivered correctly and completely.
PPA
Price Protection Agreement (PPA) is a policy that protects Amazon against a decrease in value of units currently in stock or in transit.
PPC
Pay Per Click (PPC) is a type of Amazon Advertising where your brand incurs costs only when a user clicks on your ad.
PPM
Pure Profit Margin (PPM) represents the percentage of revenue Amazon retains from each product sale after deducting costs. It is calculated using the formula:
PPM = (Average Selling Price – Average Cost per Unit) ÷ Average Selling Price
PPOOS
Procurable Product Out of Stock (PPOOS) refers to the out-of-stock (OOS) rate for products that are typically available for procurement.
PPV
Product Price Variation (PPV) occurs when the cost price listed on a vendor invoice differs from the cost price stated on the Amazon purchase order.
PQV
Product Quantity Variation (PQV) occurs when the quantity of products listed on a vendor invoice does not match the number of items received at the Amazon warehouse.
PR
In the Amazon context, PR stands for Planned Replenishment. This feature allows vendors to automate the reordering of specific products, ensuring consistent inventory levels.
Prime
Amazon Prime is a subscription service offering benefits such as free shipping, as well as access to Amazon Music, Prime Video, and other exclusive services.
PRO
Progressive Number (PRO) is used for tracking freight shipments, including both less-than-truckload (LTL) and full-truckload (FTL) shipments. This number helps identify and manage your shipments throughout the transportation process.
Q
Q1
First Quarter (Jan-Mar)
Q2
Second Quarter (Apr-Jun)
Q3
Third Quarter (Jul-Sep)
Q4
Fourth Quarter (Oct-Dec)
Q5
Fifth Quarter (Q5) refers to the busy period immediately following the Christmas holidays, often characterized by high activity and increased demand.
QA
Quality Assurance (QA) refers to Amazon’s efforts to ensure high quality and consistency in products and services, not to be confused with Q&A (Questions and Answers).
QBR
Quarterly Business Review (QBR) is a meeting or report that evaluates your business performance and strategy every quarter.
QD
Quantity Discount (QD) is a discount method applied to bulk purchases, typically available for sales through Amazon Business. It offers price reductions based on the quantity of items purchased.
QUID
Quantitative Ingredient Declaration (QUID) is used in the food sector to indicate the percentage of specific ingredients in a product. It should not be confused with the British currency (pound sterling). QUID helps consumers understand the proportion of ingredients in food products.
R
R2O
Road to Ownership (R2O) is a 12-week program offered by Amazon that helps entrepreneurs develop their skills and prepare for business ownership.
REST
REST stands for Representational State Transfer. RESTful APIs use HTTP methods, such as GET, to retrieve data from a data source. These APIs are designed to be simple and scalable, allowing clients to interact with web services efficiently.
RO
Removal Order (RO) is used by sellers on Amazon Marketplace to remove inventory from Amazon’s Fulfillment Centers. This process involves the following steps:
1 Go to your Seller Central account.
2 Navigate to Manage Inventory.
3 Locate the item you wish to remove.
4 Click the dropdown menu next to Edit and select Create Removal Order.
5 Choose the method (send back or disposal) and specify the quantity.
6 Review the details, including any fees, and confirm the removal.
Note that active Subscribe & Save customers will continue to receive their orders until the removal is processed. This process is useful for managing overstock or handling returns if your items are stored in Amazon’s Fulfillment Centers.
ROAS
Return on Ad Spend (ROAS) measures the revenue generated for each dollar spent on advertising. It is calculated as:
ROAS = 100 * total ad revenue ÷ total ad spend.
ROI
Return on Investment (ROI) is a key metric that measures the total revenue generated from your investment relative to its cost. It is calculated as:
ROI = Total net return ÷ Total cost of invest
RRA
Rapid Retail Analytics (RRA) provided by Amazon Ads offer real-time insights from the past few hours, allowing you to holistically optimize your Amazon ad campaigns.
RRP
Recommended Retail Price (RRP) is the suggested price set by Amazon. It can be challenging if not handled correctly during the listing process, as it may prevent your product from being listed.
S
SA
Sales Agreement (SA) outlines the terms and conditions of a sale, including costs and payments. When selling on Amazon, you enter into a sales agreement that aligns with both your and Amazon’s sales goals.
SAS
Strategic Account Services (SAS) is available for sellers who are already on the Amazon Marketplace but need assistance to enhance their business. Through SAS, you can connect with an Amazon Marketplace expert who provides guidance to help improve your performance on Amazon.
SBSAS
Standards for Brands Selling in the Amazon Store (SBSAS), also known as the Manufacturers on Amazon (MOA) policy, outline Amazon’s rights to determine how products are sold on the Amazon Marketplace.
SC
Seller Central (SC) is the admin interface used by third-party (3P) sellers on Amazon.
SCAC
Standard Carrier Alpha Code (SCAC) is a 2-4 letter code used to identify transportation companies. Developed by the National Motor Freight Traffic Association, it helps to standardize and computerize data and records for road transport companies.
SCP
Supply Chain Program (SCP) is a service designed to enhance distribution and fulfillment processes.
SD
Sales Discount (SD) refers to monetary reductions or savings applied to purchases during promotional activities at customer checkout on Amazon.
SDA
A Selective Distribution Agreement (SDA) is a strategy used by suppliers to control the resale of their products by selling only to distributors who meet specific criteria.
SDN
Selective Distribution Network (SDN) refers to a distribution network where products are selectively distributed through chosen channels. You are part of the SDN if you are part of the Selective Distribution Agreement (SDA).
SEO
Search Engine Optimization (SEO) is crucial for improving visibility and rankings on search engines, and it’s also relevant for optimizing product listings on Amazon.
SFP
Seller Fulfilled Prime (SFP) means you are a seller who ships products from your own warehouse while adhering to Amazon’s strict Service Level Agreements (SLA). This designation allows you to offer Prime shipping benefits to customers without using Amazon’s fulfillment centers.
Shipped COGS
Shipped Cost of Goods Sold (COGS) is calculated by multiplying the cost price of a product at the time of Amazon’s purchase by the volume of units shipped during a specified time frame. The formula is:
Shipped COGS = Vendor Cost Price × Volume Shipped
Shipped COGS is also referred to as PCOGs.
Shipped Revenue
Shipped Revenue represents the total sales value of products shipped from an Amazon warehouse to the end customer. This key metric is crucial for evaluating sales performance and assessing your vendor account.
Shipped Volume
SV = shipped revenue ÷ Average selling price.
SIA
Sell-In Agreement (SIA) is a fee paid to Amazon, calculated as a percentage or fixed amount per item shipped to Amazon’s warehouses.
SIOC
Ships in Own Container (SIOC) refers to products that are shipped using your own cartons or parcels. These shipments are labeled as SIOC.
SKU
Stock Keeping Unit (SKU) is a unique alphanumeric code used to identify and track a product.
SLA
Service Level Agreement (SLA) is a contract between your brand and Amazon that outlines service aspects such as quality, quantity, availability, and responsibilities.
SnL
Small and Light (SnL) is a fulfillment program designed to minimize shipping costs for eligible products that can be packaged in an envelope.
SnS
Subscribe and Save (SnS) is an Amazon loyalty program that encourages customers to repeatedly purchase replenishable products by offering a discount.
SOA
Sell-Out Agreement (SOA) is a fee paid to Amazon, calculated as either a percentage or a fixed amount per item sold to your end customer.
SoROOS
Sourceable Replenishment Out of Stock (SoROOS) tracks how frequently your products appear as unavailable for purchase on the product detail page, even though they are available from a 1P vendor. Factors affecting this metric include temporary sales suppression due to customer complaints or safety concerns (Andon Cords), manual buyer suppressions, and inventory shortages.
SP-API
Selling Partner API (SP-API) is a RESTful API that allows Amazon selling partners to programmatically access data related to orders, shipments, payments, and more.
SPN
Service Provider Network (SPN) is an Amazon program that supports you in selling your goods internationally by connecting you with trusted service providers.
SR
Sales Rank (SR) indicates the ranking of your item within a product category.
SRP
SRP stands for Secure Receive Process or Suggested Retail Price, depending on the context.
SSCC
Serial Shipping Container Code (SSCC) is an external container ID used to label cartons destined for Amazon. This code can be transmitted via Electronic Data Interchange (EDI).
Storefront
A Storefront is your curated brand store on Amazon, typically paid for by you as a vendor.
STR
Sell-Through Rate (STR) measures how many units were sold compared to the number of units available at the start, including any new units received. It is calculated using the formula:
Sell-Through Rate = (Units Sold – Customer Returns) / (Units on Hand + Units Received).
SW
The Ship Window (SW) is the timeframe you, as a seller on Amazon, have to ship an order after a customer places it. Adhering to this window is critical for ensuring timely delivery and maintaining good seller performance. Failing to meet the Ship Window can reduce your product’s visibility or lead to restrictions by Amazon.
T
T12M
Trailing 12 Months (T12M) refers to using data from the past 12 consecutive months to report financial figures. This period does not necessarily align with a calendar year.
T5
The T5, also known as the Turkey Five, refers to the five key days stretching from Thanksgiving to Cyber Monday. It’s a major shopping period, often considered the best days of the year for retail, alongside Christmas.
Third-Party Seller (3P)
If you trade goods on Amazon’s marketplace without selling them to Amazon first, you are a Third-Party Seller (3P).
TL
TL stands for Truck Load.
TOS
TOS stands for Terms of Service.
TTM
TTM stands for Trailing Twelve Months, which is also referred to as T12M.
U
UFT
UFT stands for Ultra Fast Track. This metric indicates how quickly a product (ASIN) can be shipped to a customer from a fulfillment center compared to Amazon’s intended selection. The number is represented as a percentage.
UNSPSC
UNSPSC stands for United Nations Standard Product and Service Code. Amazon uses this code to categorize products.
UPC
UPC stands for Universal Product Code. It consists of 12 numeric digits uniquely assigned to a product, making it easy to track and identify in-store.
UX
User Experience (UX) focuses on the usability aspects of a platform, similar to Customer Experience (CX), but with an emphasis on how users interact with features. This includes elements such as the placement of the Buy Box, the size of ads, and overall navigation.
V
V PIP
Vendor Performance Improvement Plan (V PIP) outlines specific targets, tasks, and issues along with clear responsibilities for both you and Amazon. It includes metrics and criteria for measuring progress and details the consequences of not meeting the predefined goals.
Variation
A variation is a slightly different version of your original product, such as differing in color, size, or form. All variations of your product are grouped together on the same detail page.
VAT
VAT stands for Value Added Tax. If you are expanding your US-based company to the European market, VAT is the equivalent of US sales tax.
VC
VC stands for Vendor Central. If you are a vendor (1P) on the Amazon Marketplace, you use Vendor Central as your admin interface.
VCR
Vendor Confirmation Rate (VCR) reflects the percentage of a purchase order that you accept. For example, if Amazon orders 100 units of your product and you confirm 50 units, the VCR is 50%. The formula for VCR is: VCR = (Accepted Quantity ÷ Quantity Submitted by Amazon) × 100%.
Vendor
You are considered a vendor if you, as a brand, sell your goods directly to Amazon rather than to end customers. Typically, you have an agreement with Amazon where they handle orders, pricing, and inventory management. This arrangement can be challenging for vendors, as Amazon’s processes can often be confusing.
VF / Vflex
Vendor Flex (VF) is a program where Amazon sets up a mini fulfillment center in your own warehouse. This program allows you to ship directly from your location to end customers while benefiting from Amazon’s supply chain management.
VFBD
Vendor Funded Business Discounts (VFBD) is a method for providing discounts to your customers funded by you, the vendor.
VFMC
Vendor Funded Managed Coupons (VFMC) are set up and managed by Amazon’s Subscribe and Save team, not by you as the vendor. If you are interested in managing your own coupons, you might want to look into Vendor Powered Coupons (VPCs).
VIMBO
A Vendor Initiated Management Buy-Out (VIMBO) occurs when the owner of a company approaches the operating management team to sell all or part of the company. This is different from a Management Buy-Out (MBO), where the management team initiates the purchase of parts of the company from the owner.
Vine
Amazon Vine is a review program that allows you, as a seller, to register your products and receive reviews from verified product testers.
VIO
Vendor Initiated Offer (VIO) is part of the Born to Run (BTR) program. You can find the conditions and usage details for BTR in the Vendor Initiated Order section of your Vendor Central account.
VIR
Volume Incentive Rates (VIR) are part of Coop Agreements with Amazon. These discounts are based on your achieved sales volume. If you hit a sales target, you grant Amazon the agreed-upon bonus. The advantage is that it incentivizes Amazon to promote and sell more of your products, as they benefit from increased sales.
VLT
Vendor Lead Time (VLT) is the time required to manufacture and deliver new inventory to Amazon before it’s available for purchase. It’s crucial to manage VLT to avoid issues like reduced product visibility and potential charges for delays.
VM
The VM, or Vendor Manager, is a contact person who helps address specific issues with Amazon. They act as the human interface between Amazon and your company.
VMS
VMS stands for Value Market Share. It represents the size of your share of the market within a given context, such as the Amazon Marketplace.
Voucher (also: Vendor Powered Voucher or VPV)
Vouchers are a type of discount that you, as a vendor or seller, can offer to your customers. Customers can redeem these vouchers on the product detail page.
VPC
Vendor Powered Coupons (VPCs) allow you to easily add your own coupons to Vendor Central. You can do this by downloading the Amazon Coupon Spreadsheet and uploading it.
VVF
Virtual Vendor Flex (VVF) is similar to Vendor Flex, but instead of Amazon handling the labor, you provide the labor for picking and packing shipments to the end customer.
W
Warehouse Deal
Customers can buy used products from Amazon through this program. It aims to prevent the liquidation or disposal of returned products. Customers can purchase price-reduced products on this site.
WCO
The World Customs Organization (WCO) is located in Brussels, Belgium. It is an intergovernmental organization that works on customs-related matters, such as supply chain security, trade facilitation, rules of origin, and more.
WIP
Work In Progress
WOC
WOC stands for Weeks of Cover. It is a figure used to measure how many weeks of demand Amazon currently holds in inventory for a product.
X
X-Channel Management
Did you know that you can sell your products on multiple channels within the Amazon marketplace? For example, you can explore Amazon Core, Fresh, or Go to sell your products on different channels, potentially improving your overall revenue.
Y
YoY
Year-over-Year (YoY) is similar to Year-to-Date (YTD), but it is not fixed on the period from the start of the year until the present day. Instead, it looks at the overall year. YoY allows you to make estimations about potential revenue in the upcoming year and also compare your current performance to the previous year.
YTD
Year to Date (YTD) refers to the period from the beginning of the current year (fiscal or calendar) until the present day. This information is useful for analyzing business trends over a specific period of time. It allows you to compare the performance of your own products and also to compare your products with those of competitors and peers in the same industry.
Z
Zero Inventories
Refers to an inventory control mechanism designed to eliminate any waste caused by excess inventory levels. As a seller, you only stock the items you need and intend to sell within a particular period of time.
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