Focus on what drives success on Amazon

In our experience Amazon Vendors should focus on the following three keywords.

• Product Visibility: If customers can’t find your product on Amazon’s front end, it won’t sell.
• Product Availability: Stock issues and delivery delays prevent sales. 
• Amazon Direct Sales: Ensure that Amazon itself sells your product, as this improves chances of being in the Buy Box. 

Those three bullet points build the healthy soil your products need to grow and be strong headed in the long run.
These challenges are the result of Amazon’s complex algorithms and operational mechanisms. With over 20 years of experience, AMVisor has developed specialized KPIs and data logic to help you overcome these challenges.

Concentrate on these three critical problem areas and identify those issues early on.
When a problem arises that threatens the success of your products, you’ll be alerted immediatly. Most tools focus on what happened or what is happening right in this moment. The problem with this is that most of the time everything seems to be working out well until you hit a wall you have not seen coming because there was no forecast that could have prevent it. That’s why we focus on notifying you of potential issues before they negatively impact your sales. 

When a potential issue arises that could impact your products’ success, it is helpful to have a tool that alerts you when ever a new problem, issue or novelty occurs. Quickly identify and analyze new issues and even gives you a forecast on how to prevent certain problems like out of stock disasters.

Get a detailed overview of items facing supply issues. E.g. AMVisor’s unique “Stock Check” KPI highlights the potential sales volume you might miss out on within the next few days due to inventory levels. This helps you avoid out-of-stock situations and prevents the loss of the BuyBox.

Key Tool
Stock Check Number: A proactive indicator forecasting stock status for the next few days. 

Monitor items that are not visible. This transleting to lost sales potential because your products can’t be found by your end customers.  
Understanding the reasons behind this invisibility—whether due to inactive or newly listed ASINs—is crucial.
If orders and inventory are present, you should contact Amazon immediately to resolve the issue. 

Key Tool
Visibility Rate: Tracks how visible your products are on Amazon. 

Identify products that Amazon is not currently offering. By sorting the list by missing BuyBox prices, you can quickly spot affected products and take necessary corrective measures.

Key Tool
Pricing Information: Monitors whether Amazon offers your product and identifies days without an offer price. 

Exporting data:
Vendors should export key data (e.g., stock, visibility, pricing) from it’s sources to address issues with Amazon contacts.  Pro Tipp: Use AMVisor’s export and report functions to communicate effectively with Amazon during opened cases or even AVNs.

Daily monitoring:
Vendors should check the data regularly to ensure optimal performance because regulary monitoring and data preparation are crucial for improving sales performance. Pro Tipp: Use AMVisor’s alerts to be up to speed.

Addressing issues with Amazon:
Proactively report delivery or visibility issues through Amazon cases. Pro Tipp: Attache relevant data from AMVisor summaries. 

By strategically using data, you can ensure that you focus on what drives success on Amazon:  Your products are always available, visible, and ready for sale. 
Proactively addressing these challenges allows you to maximize your sales potential and secure your long-term success on Amazon. Tools like our AMVisor Dashboard and Focus View are a game changer for having an overview and take control over your data. Additionally using features like Report and Export Manager for an in depth analysis and data preperation can make all the difference for your Amazon Business, making Amazon an easy going and profitable sales-channel for your products.