Become a GfK*
market leader

Competing in the entertainment electronics market, our client faced the immense challenge of standing out against industry giants like Sony and Philips. The key to overcoming this lay in making smarter, faster decisions—something they achieved with the help of AMVisor.

AMVisor provided the tools to analyze real-time data and turn insights into actionable strategies. This allowed the company to identify trends, understand customer behavior, and refine their product positioning on Amazon. As a result, their products gained better visibility, higher rankings, and ultimately, increased sales.

What sets this story apart is not just the technology but the tangible impact it had on the people within the organization. Decisions that once felt daunting became clear and grounded in evidence. The team could focus on innovation and execution, knowing their strategies were backed by reliable data.

For any company navigating the complexities of online marketplaces, this case demonstrates that success doesn’t always belong to the largest players. With the right tools and a focus on data, smaller brands can carve out their own space, connect with customers, and drive growth.

GfK, a NIQ company, stands at the forefront of such transformations. Following its 2023 merger with NIQ, GfK now combines unmatched global reach, comprehensive retail insights, and a deep understanding of consumer behavior. This partnership empowers businesses to stay competitive and adapt to ever-changing markets.

This success story is evidence to the potential of data-driven approaches. Whether you’re looking to refine your strategy, improve your market positioning, or gain a competitive edge, the right solutions can make all the difference.

Explore how our client achieved measurable success—and how your business can too.

Challenges

Brand recognition

Overcoming the challenge of establishing comparable brand recognition and consumer trust in a competitive landscape dominated by well-known brands.

Competitive positioning

Required strategic decisions for effective differentiation to carve a distinct and competitive position.

Market visibility

Facing difficulties in gaining visibility and capturing the attention of consumers.

Solutions

AMVisor Dashboard

Utilize real-time insights from the AMVisor Dashboard to make informed and strategic decisions.

Swift implementation

Act quickly on the insights provided by the AMVisor Alerts to adapt to dynamic market conditions.

Competition Scan

Leverage the information on other market players to enhance the competitive positioning of their product on the Amazon platform.

Results

Boosted overall market share in product category

  • Transformed into a GFK market leader within two years

  • Surpassed well-known online competitors

  • Increased overall market share in your product category

  • Expanded market influence