Transforming Amazon Marketplace Performance: The Victorinox Journey

 

Makers of the original Swiss Army Knife™. Established 1884.

A rock solid heritage, exacting commitment to Swiss precision and a consistent focus on quality and innovation are the absolute cornerstones of our business. Founded on integrity and family values, today we operate in over 120 countries worldwide.

The original Swiss Army Knife, created by Karl Elsener in 1897, embodies the essence of Victorinox. Directional, intrepid and pioneering on the global stage, today our international brand spans five product categories: Swiss Army Knives, Cutlery, Watches, Travel Gear and Fragrances.

By leveraging AMVisor’s specialized Amazon solutions, Victorinox achieved remarkable improvements in data quality, ultimately enhancing operational efficiency across multiple countries.

Victorinox eComm Team hiking in the Swiss Alps

At a glance

10%
increase in Item Data Quality (IDQ) score per country
95%

data quality
score accross
EU Big5

97%

visibility rate
on EU Big5
in Sep 2024

Johannes Loos

Online Business
Analyst | Victorinox

“The level of technical support and the Amazon-focused solution that AMVisor provides are unmatched. Their platform has allowed us to streamline operations and deliver consistent, high-quality content across multiple countries.”

Challenges

Root Cause
Detection

Identifying the root causes of low-performing products makes it easier to address challenges like visibility, pricing, and competition, thus enabling more effective performance improvements.

Tracking of
negative trends

Proactively uncovering issues supports efforts to address problems early—before they impact sales and product rankings.

Transparency in
content quality

Streamline the overview and ensure product listings were consistently optimized and aligned with brand standards.

Solutions

Transformed KPI Reporting

AMVisor supported Victorinox in developing a custom KPI reporting system for their Amazon marketplace, addressing performance monitoring challenges.

This system helped Victorinox set measurable goals aligned with brand standards, resulting in a 10% improvement in item data quality across countries.

Country Comparison

Comparative analytics of sales performance across multiple countries using the AMVisor Global Dashboard

Comparative analytics of sales performance across multiple countries using the AMVisor Global Dashboard

Customer Service and
Product Development

Round-the-clock support,
on-site workshops, live webinars,
and targeted tool development
to meet evolving needs

Enhanced Monitoring

AMVisor’s Focus View enabling quick insights into key trends and stock levels for optimal performance. This led to improved product availability, visibility, and a better customer experience.

Focus-View

“Thanks to AMVisor, we now have a consolidated view of our marketplace performance. This has enabled us to identify and address trends, stock issues, and content quality gaps far more efficiently than before.”

Deborah Stocker - Account Manager Online Marketplaces @ Victorinox

Deborah Stocker

Account Manager Online Marketplaces | Victorinox

Only with AMVisor

Tailored Amazon Solution

Satisfaction with the results stemmed from the specialized technical solution designed for Amazon, as other vendors’ general digital shelf solutions couldn’t deliver comparable outcomes.

Swift Set-up
and Support

Professional setup with close collaboration from the Customer Success Manager, ensuring swift resolution of any user challenges.

Streamlined
Processes

Unified dashboards, streamlined processes, and tailored KPIs enhance efficiency and facilitate better decision-making.

Victorinox and AMVisor Workshop

Results

Transforming Data Quality and Performance: The AMVisor Impact on Victorinox

  • Streamlined Operations: Achieved greater content quality and consistency across various countries.

  • Enhanced Analytics Capabilities: Enabled clear comparisons between countries, supporting data-driven decision-making.

  • Effective Performance Monitoring: Established robust tracking of key performance metrics.

  • Increased Qualitative Output: Led to overall improvements in content quality and better brand alignment.

Benjamin Abbenseth

Head of Global 3rd Party Online Sales | Victorinox

“AMVisor’s ability to help us identify the root causes of performance issues and negative trends early on has been a game-changer. It has saved our team time and allowed us to focus on strategy rather than firefighting.”

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