The Victorinox Use Case – Optimising Product Visibility
Managing product visibility is a never ending story and sometimes even feels like a fight-club from time to time. Even for a powerhouse brand like Victorinox, the renowned Swiss Army Knife manufacturer, maintaining optimal performance across multiple Amazon regions is no small feat. By using AMVisor, a vendor focused Amazon analytics tool, Victorinox sharpened its strategy and cut through inefficiencies to power up their product visibility sustainably. With over 200 KPIs tracked per product, AMVisor provided it's client with real-time insights to enhance visibility, pricing, and inventory management—ultimately boosting Amazon marketplace performance. Want to know how? Let’s dive into this use case.
The use case challenge
Navigating Amazon’s Complexity
Victorinox had already built a solid presence on Amazon. However, with multiple regional marketplaces, fluctuating inventory, and ever-changing pricing landscapes, they faced some well known hurdles:
- Inconsistent content across regions leading to potential customer confusion.
- Stock management challenges, risking revenue loss due to out-of-stock scenarios.
- Pricing inefficiencies that could impact margins and competitiveness.
- Visibility struggles, making it difficult to maintain prominence in search results.
These challenges demanded a powerful data-driven approach to ensure consistency, efficiency, and growth.
What was the use case workflow?
Overcome the challenge thru data-driven insights
5 vital use case results
E-com growth & work efficiency
Our client saw tangible improvements in their set key performance areas:
✅ 95% Data Quality Score across major EU markets
✅ 97% Visibility Rate improvement by September 2024
✅ 10% increase in Item Data Quality (IDQ) per country
✅ Significant reduction in lost revenue from stockouts
✅ Improved overall marketplace efficiency
These numbers aren’t just vanity metrics—they represent real, measurable business growth. Because of leveraging AMVisor’s advanced analytics, Victorinox was able to strengthen its Amazon presence, optimized revenue streams, and achieved sustainable success. Nevertheless this would’ve not been possible without a great Amazon and E-com Team on Victorinox’ end and the close interaction between both parties.
Other power-up moves
Alternative use case workflows that might work
From our clients perspective the way they chose was the best possible route to go within their given key performance indicators.
However in my opinion and on the base of AMVisors 20 year experience there could’ve been other workflows that might have brought a similar reliable and comparable result. Here are two alternative use case work flows:
New product launch
- Introducing a new product
- AMVisor provides targeted support for optimizing this new product listing
- Monitors initial performance and suggests rapid adjustments
- positioning this new product as strong suite to power up visibility ratings
Seller (3P) detection
- AMVisor identifies unauthorized sellers or cross-border product flows
- Immediate alerts to Victorinox team
- Actions can be taken to provide maximum brand protection
- Counterfeit prevention results in steady price development
Conclusion
Victorinox’s use case isn’t just about a brand doing well—it’s an amazon example on how making data driven decision can lead to e-commerce domination. The Amazon marketplace is fiercely competitive, but with the right tools, you can turn data into your greatest asset.
If you’re ready to optimize your Amazon presence, improve your marketplace efficiency, and boost revenue—don’t leave it to guesswork.
📥 Download the White Paper today and start making data work for you!
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